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On the Menu Logic of Captain D’s Drive-Thru

On the Menu Logic of Captain D’s Drive-Thru

The Grid Is Callin’

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Sam Pocker
Jul 01, 2025
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On the Menu Logic of Captain D’s Drive-Thru
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At the intersection of highway logic and corporate theater sits the Captain D’s drive-thru, a visually saturated environment best described as fast food semiotics in overflow. This is not a menu. It is a modular architecture of desire, a spatialized flowchart that pretends to offer choice but actually choreographs it.

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