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Typography, Flavor, and the Semiotics of Red at Bonchon Chicken

Typography, Flavor, and the Semiotics of Red at Bonchon Chicken

Wall Text as Heat Index

Sam Pocker's avatar
Sam Pocker
Jun 08, 2025
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Typography, Flavor, and the Semiotics of Red at Bonchon Chicken
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Two canvases. One corner. An unbroken field of red. This Bonchon Chicken gallery is an act of visual saturation, not simply an advertisement but a chromatic enclosure where text, image, and background fuse into a full-body confrontation with flavor language. This is not ambient decoration. It is a synesthetic command: you will read, taste, and feel red.

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