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Wall Textures and Corporate Reassurance at Blimpie

Wall Textures and Corporate Reassurance at Blimpie

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Sam Pocker
Jun 10, 2025
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Wall Textures and Corporate Reassurance at Blimpie
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Two booths. Two laminated cubes advertising “Hot Heroes.” One framed poster labeled catering, mounted with surgical precision. This is the stripped-down syntax of a visual language that offers no ambiguity and no exit. Captured in a Blimpie location with almost monastic clarity, this installation reads less like a dining room and more like an instructional diagram of corporate conviviality.

Everything in this image signals control. The materials include molded plastic, particleboard, and faux laminate. They speak a language of commercial optimization. Yet in their repetition and detachment, they begin to echo something else: the hyperreductive installations of Amanda Ross-Ho, where domestic and commercial signifiers are recontextualized as signs without subjects. Here, the signs never stop speaking. No one, however, is listening.

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